You have to know the rule well in order to break it or stick with it when the visual need
so any design must have this four elements : Contrast, Repettion, Alignment, Proximity
Contrast: You want to avoid elements on the page that are similar. If you choose to make things like type, color, size, line thickness, shapes, space, etc. not the same, you should make them very different.
Contrast is often the most important aspect of design since it is what makes a reader look at the page in the first place. The basic purpose of contrast is to create an interest on the page and to help organize the information. You can get contrast through your typeface choices, line thicknesses, colors, shapes, sizes, space, etc. When using contrast do it with strength. Avoid contrasting a sort of heavy line with a sort of heavier line or contrasting brown text with black headlines. If the items are not exactly the same, make them very different.
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