What is Facebook pixel?

Facebook Pixel is a few lines of code from Facebook that you can copy into the header section of your website. This code allows the pixel to receive info about the actions taken on your site to make your Facebook ads more relevant to your audience.


Have you ever wondered what people look at when they visit your website after seeing your ads?! Facebook pixel is an analytics tool that lets you answer a question like this.

With the information Facebook pixel receives, you will be able to measure how effective your advertising campaigns are and use the information to: 

"Make sure that your ads are being shown to the right people"

"Build audiences"

"Unlock additional Facebook advertising tools"

Here's how it works:

1- Installing pixel
2- Receiving insights
3- Analyzing behavior
4- Creating audiences
5- Setting up your bidding
6- Reviewing events


capturing events

¬†Facebook pixel allows you to keep track of actions happening on your website as a result of Facebook Ads “paid” or organic reach “unpaid”. These actions are called events.

You can place those events on pages that matter to your business. For example, you can capture your customers’ journey from viewing product pages all the way through to a purchase. If you study all the steps along their journey, you can measure and optimize your Ads for the conversions that mean the most to your business.